Crépin Petit

Established in our region since 1873, the Crépin Petit family-owned factory designs and produces buttons for the best manufacturers’ brands in French and European fashion and luxury. More than a hundred-year-expertise-strong, the company wants to achieve new objectives, such as strengthening its relationship with its customers, conquering international markets to broaden its target customer base, and emphasizing the customisation and adaptability of its offer.

To meet these expectations, we wanted to redesign the website with a graphic identity based around the button to highlight our client’s unique expertise. To meet Crépin Petit’s international target audience, the site is available in multiple languages (FR/EN). At the same time, a dedicated space to the collections has been completely designed to enable each target to find the product they need. With just one click, they can discover the collections and select their samples. These new features are the first step in building customer relationships and helping target customers discover the quality of the range of offer.