Ecole 24
After creating the website for ARTFX – the international school for cinema, special effects, animation and video games – Wokine has created the website for Ecole 24, its school for cinema and series. This brand new school, which opened in 2022, needed a real showcase to attract students looking for higher education in the film industry, and to reassure the parents of young people who want to go down this path. The new website has been launched to coincide with the opening of the new Plaine Images campus in 2023.
A new website to inspire students to join Ecole 24
The aim of this site is to convey the disruptive, innovative and contemporary image of the school and its teaching methods. Before redesigning the site, we reworked the visual identity, in particular the school logo, which is animated on this new platform. We reworked the colours and made sure that the school’s pedagogy stood out in its sector.
The visuals representing the school highlight the new building, an exceptional working tool for the teaching team and these future professionals of the cinema, animation and special effects industries. There are 400 m² of shooting studios, a cinema, several editing and mixing rooms, an amphitheatre, a rooftop, a student residence, etc.
The school’s unique teaching tools are also highlighted visually so that students and parents can find the essential information, and make them want to join the school.
Finally, the user pathway has been designed to encourage applications for the school.
Key insights about the new website impact
Engagement rate has increased of 10 points
The share of organic trafic increased from 40 to 46%.
Engagement time per session went from 46 seconds to 1 minute 24 secondes.
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