Kipsta Traxium

Wokine worked with Kipsta to create a mini-website to promote its new eco-designed football boot: the Traxium Compressor. The aim was to create a real communications showcase featuring all the different content created around this product, which represents a significant innovation on the market.

The challenge for the agency was essentially to create a creative concept that would reflect the innovative nature of this shoe in the world of football. To create this digital showcase, we turned conventional navigation codes on their head by offering 360° navigation for web users. This disruptive approach allows us to immerse the user from the very first moment they enter the site.