Lattice Medical
- Creative Concept
- WebGL
Lattice Medical chose Wokine to redesign their website. This start-up offers reconstructive surgery solutions with the main objective of providing the patients with well-being. Mattisse, their first product, make the breast reconstruction of women that underwent mastectomy because of breast cancer.
To better highlight their innovation, we integrated 3D models of the product thanks to the technology of WebGL for a seamless and interactive user experience as well as a better visualization of the medical device.
In addition to the product catalogue, we also added to the website a dedicated space to investors with a specific lead collection funnel that differs from the classic leads.
Measurable outcomes
The bounce rate decreased from 61% per page on average to 37,94% (-23 points) after the redesign went live.
The engagement duration of user that was about 27 seconds on average went up to 2 min 12 seconds (+388% engagement duration time per session). In other words, it has been multiplied by more than 4. The page that has the most engagement is the page “Investors”.
Trafic acquisition from SEO has gained more than 7 points
Thanks to the website, Lattice filled 2 positions in their teams.
38% of the website trafic comes from non-French speaking countries.
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